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MILESTONES FOR YOUR DEVELOPMENT

We integrate the entire value chain,
from strategic evaluation to operational deployment

Assess

Put into perspective
the levers of growth and risks

Studies,
Data Management

Steer

Define the operational plan
to steer growth

Consulting

Engage

Operational implementation
of business performance

Support,
coaching, training

MACASSAR

EXPERTISE

TEAM

CLIENT REFERRALS

IN A MOVING ENVIRONMENT, MILESTONES FOR YOUR DEVELOPMENT

MACASSAR boosts its clients’ marketing & business development. We are a consulting firm which integrates the entire value chain, from strategic evaluation and implementation to operational deployment.

MACASSAR operates primarily with French and international industrial and services groups. With over 15 years of existence, MACASSAR has developed a multi-sector and a multi-network range of expertise.

We also work with investment funds and their holdings.

WE ARE ENGAGED IN A SUSTAINED COMMITTMENT TO OUR CUSTOMERS

This is embodied by:

  • rigor and method to accelerate creativity,
  • evidence to convince,
  • alternative visions to open new paths,
  • proximity to build and develop together.

EFFECTIVELY IDENTIFY AND ACTIVATE DEVELOPMENT LEVERS

LET’S PAVE THE WAY TO YOUR DEVELOPMENT
WITH ALL ITS COMPONENTS

COMPANIES

Top Line Strategy

  • Strategic review & strategic plan
  • Business model evolution
  • Marketing and trade evaluation
  • Business plan challenge and potentialization
  • Distribution mix

Flèche claire
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Operational Excellence

  • Operational trade and marketing efficiency
  • Offer and range planning / collectioning
  • Category management
  • Trade and pricing policy
  • Pricing and yield management
  • Multi-network

Studies & datas capital

  • Highlight demand orientation in order to project strategy, supply and client support
  • Select and attract attention on good datas, to supply, manage and evaluate
    strategy and the commercial as well as marketing action plans

Marketing & commercial process, skills and training

  • Adapt your organization and your process in order to reassure your development plans
  • Take care of your marketing and commercial teams in their « Front » skills’s evolution

Digital acceleration

  • Digital maturity audit
  • Digital strategy
  • Marketing levers and efficiency
  • Cross-channel performance
  • Customer analytics
  • BtoB and BtoC CRM plans
  • Organization and tools

International acceleration

  • Export audit
  • Territorial development strategy
  • Brand deployment
  • Organization alignment to multi-country scale

Retail Development

  • Multichannel strategy
  • Evaluate profitability
  • Market fundamentals of a network
  • Optimise all the components of the network mix

INVESTMENT FUNDS

Strategic, marketing and sales Due Diligence

  • Market analysis and threats & opportunities analysis
  • Assessment of the marketing & sales strategies and of the related resources
  • Positioning and competitiveness audit on markets and networks
  • Appraisal of the firm’s innovation, transformation and even disruption capability
  • Critical analysis of the Business Plan
  • Strategic review of the Export strategy
  • Audit and valuation of its digital strategy (before and after exclusive agreement)
  • Go / no Go recommendation
  • Output visibility

Steering growth

  • Adaptation of marketing and sales strategies
  • Identification of growth opportunities and threats
  • Business Plan updating
  • Optimization of the marketing and sales processes:
    • Marketing Plan and Brand Review
    • Customer intelligence
    • Cross-network and CRM policy
    • Digital acceleration plan
    • Trade and pricing policy
    • Sales planning…
  • Management support around these new challenges

Digital Acceleration

  • Digital maturity audit
  • Data capital audit and customer intelligence optimization (datamining)
  • Definition of CRM and digital strategy for BtoB and BtoC markets
  • Quantification of the impacts on the Business Plan and alignment of the means
  • Translation into cross-network offer, pricing, trade policies…
  • Measurement of the digital footprint and optimization of the online reputation
  • Development and implementation of digital transformation plan

International Development

  • Audit of the company’s ability to act beyond its local market
  • Assessment of the adaptability of business models and supply to the specificities of international markets
  • Prioritization of target areas
  • Development and monitoring of the business plans and keys to go-to-market
  • Identification and validation of local resources and partnerships
  • Switch towards multi-country operations

Recovery

  • Quick assessment of short and medium-term economic and trade issues
  • Analysis of priority components of turnover and margin increase
  • Demand understanding and offer adjustment (including Pricing)
  • Marketing and sales quick wins
  • Identification of medium and long-term trade efficiency improvement levers
  • “Tight” coaching of the Management
  • Implementation of the new marketing and sales strategy
Insights brochureTraining brochure

Macassar is also a training company registered under number 11753551175 to Île-de-France Region Prefecture.

EXPERIENCE TO FIND SUITABLE LANDMARKS

METHOD AT YOUR SERVICE

Stéphanie MAQUENNEHAN

  • Career: 20 years in business development and strategy consulting, 7 years in datamining and CRM consulting
  • Affinities: research and datamining, offer strategy and implementation of change
  • How her clients describe her:
Analytical
Tenacious
Pedagogical

ANTICIPATION AT YOUR SERVICE

Philippe VIDAL

  • Career: 7 years in FMCG marketing,
    25 years in strategic and business development consulting
  • Affinities: new models and concepts,
    strategy and business processes
  • How his clients describe him:
Inventive
Rigorous
Inclusive, unifying

The missions entrusted to Macassar are handled with the assistance of consultants and adequate resources, and, when appropriate, external experts.

TTRANSFORMATION AT YOUR SERVICE

David BOISSINOT

  • Career: 5 years in IT key accounts negotiation,
    15 years in digital activity development, from strategy to levers of activation
  • Affinities: new business models, impact of digital on companies
  • How his clients describe him:
Creative
Moderate
Good listener

UNDERSTANDING AT YOUR SERVICE

Eric LAHURE

  • Career: 30 years of export sales development (Luxury, FMCG) and management in France of international groups – retail, wholesale, BtoB, BtoC
  • Affinities: multicultural relations, Brand building, team-building
  • How his clients describe him:
Pragmatic
Flexible
Diplomatic

PARTENAIRES

CLIENT REFERRALS

Let’s meet to discuss your needs !

Regarding our relationship with MACASSAR, it’s a long  relationship based on trust and fidelity. It combines macro competence and the understanding of both our company and management teams, added with operational capability to shape deliverables while forming teams with great clarity and intelligence in the documents provided.

Norbert Glémet - CEO Raynal & Roquelaure

MACASSAR has advised several of our holdings, DIY store providers, on operational matters relating to product and marketing strategy. We were very satisfied with the quality of the analyses and advice provided by the partners of MACASSAR who have demonstrated a strong level of involvement and a great know-how.

Nicolas Cosson - Associate Director, Azulis Capital

With MACASSAR’s support,
we have significantly improved the performance of our ranges
and distribution of our best.Jérémy Tascher - Commercial director, Pago

MACASSAR has been working with iDealwine for several years and has brought its highly specialized expertise in the analysis of our lead and customer data. The missions are conducted by a team both enthusiastic and rigorous and allowed us to refine our understanding of the expectations of our users, to implement reporting tools and performance monitoring, and to progress in the efficiency of our sales and marketing actions.

Angélique de Lencquesaing - CEO, iDealwine

We repeatedly resorted to MACASSAR’s services to diagnose the organization of sales forces of companies selling to the large distribution sector (B to C and B to B) and afterwards we regularly called upon to improve its efficiency (organization, training…).

Gilles P2rony - Founding Partner, Azulis Capital

A pleasant team always with a smile, available, listening and offering all its experience to deliver targeted advice, sound recommendations, ambitious but realistic action plans. This is MACASSAR. Thanks to them, we were able to establish a direct sales plan, to develop a new brand identity, to better target our customers and train our sales teams. Following their recommendations, they followed us and helped us to implement the approved plan. Congratulations to them and thank you.

Didier Schil - CEO, Atlantic

Macassar

16 bis rue Jouffroy d’Abbans
75 017 Paris

+33 147 661 461

16 bis rue Jouffroy d’Abbans
Paris, 75 017
France