Marketing and commercial operational excellence

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More than ever, companies are focus on efficiency.
If their vision is clear and the project accurate, the application is usually complex, in terms of marketing and commercial know-how
as well as the execution process rapidity.

with Macassar,
marketing and commercial
solutions result-oriented

Adapt your supply in order to optimise
your customer penetration.
Reinforce customer experience
to be more « consumer centric »

Supply side marketing
& customer relationship

  • Category management
  • Supply plans / collection
  • Retail merchandising
  • Out & in store animation supply
  • Communication plans
  • Promotional and event activation
  • CRM (relational marketing and activation)

Optimise your efficiency
and your commercial development
to maximize your customer value


  • Commercial and fare policy
  • Pricing & Yield Management
  • Customer plans/Business Reviews, commercial negatiations,, partnerships with Centrals
  • Front jobs organization and process
    (Marketing / Cat Man / Major accounts / Sales force)
  • Multi-network development
  • International development

Macassar is:

  • Expert with 25 years of operational and multi-sectoral experiences
  • Methodological, technical and pratical specialized know-how
  • An alternative and complementary vision of markets, networks and clients/consumers

Marketing and commercial
operational excellence

Stéphanie Maquennehan
+ 33 (0) 622 364 054